MWA: Murray Wise Associates

In the News: Frozen Avocados?

Fruit & vegetable producers have seen growth in the demand for individually quick-frozen (IQF) produce, with the newest addition to the marketplace being avocados. Some consumers may shy away from a frozen avocado while others embrace the convenience. It will be interesting to see if this innovation for preserving avocados (something that traditionally has not been a commercial option) catches on with consumers at home and abroad.